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Creative Direction Design Marketing Culture
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Portrait of Lindiwe Mkonza, founder of Rich Relations
Who's behind this

Hi, I'm Lindiwe Mkonza.

Self-taught designer and founder of Rich Relations, working across design, music, fashion and photography.

See the work ↓
How I think

I collect references, not just projects.

01

Why does this feel like that?

Questions first, Illustrator second.

02

Nothing stays in its lane

Design, music, fashion, photography: one conversation.

03

Generic is the only real failure

Every piece should feel like it belongs to one person.

The toolkit

What I create with.

Id

InDesign

Editorial, photo books and pitch decks.

Ai

Illustrator

Logos, brand systems and merch artwork.

Ps

Photoshop

Photo editing, mockups and campaign visuals.

Ca

Canva

Fast social content and event flyers.

Cl

Claude

Ideas, copy and creative problem-solving.

Work / 01

Photography

Portraits and event coverage, catching the moment people stop posing.

Event photography grid
Film negative contact sheet, event coverage
Photography section title with portraits
Portrait film negatives
Work / 02

Graphic Design

Flyers, brand systems and logos across music, fashion, food and skincare.

Event flyer design series
Empire capsule collection branding
Poseur magazine design
Logo deck for arca, DS Foods, Poseur, Serene Skincare, and Rich
Event merchandise for Judith Sephuma's A Worship Experience: white tee mockup, front and back, with Psalm 150:6 on the back
Event merchandise for Judith Sephuma's A Worship Experience: black tee mockup, front and back, with Habakkuk 2:3 on the back
Back-print artwork for the A Worship Experience tees: Psalm 150:6 on white and Habakkuk 2:3 on black, over a brushstroke silhouette
Judith Sephuma · A Worship Experience

The hoodies

The same A Worship Experience artwork carried onto hoodies: cream and black, front and back.

A Worship Experience hoodie mockup, cream, front, with A Worship Experience, A Live Recording
A Worship Experience hoodie mockup, cream, back, with Worship across the shoulders
A Worship Experience hoodie mockup, black, front
A Worship Experience hoodie mockup, black, back, with Worship across the shoulders
Brand identity · Packaging

The Lazy Chef

A spice brand in two directions: Cooper Black in burnt orange, and Herculanum in chilli red.

The Lazy Chef cayenne pepper labels in three variations, shown flat and on glass spice jars with gold lids in a wire rack
The Lazy Chef logo in two directions: orange Cooper Black on black, and red hand-drawn lettering on white, with the tagline Add a little bit of spice
The Lazy Chef type specimens: Cooper Black and Arial Black on orange, Herculanum on red
The Lazy Chef colour palettes: black, orange #D37328 and white; red #D32928, black and white
Work / 03

Odyssey Sessions

A music and live-recording platform for DJs and emerging artists.

The challenge

Replace AI-generated posters with a recognisable, consistent visual identity.

The approach

Built the direction through the Episode 4 campaign: posters, an Instagram carousel and a Play Energy Drink sponsorship proposal.

Episode 4 posters

The event poster, the private invitation and the artist poster.

Odyssey Sessions Episode 4 event poster with the artist lineup
Private invitation poster for Odyssey Sessions Episode 4
Odyssey Sessions Season 1 Episode 4 artist poster for Mkheez

Instagram press release carousel

Communicating the platform’s continued development.

Press release carousel slide: The journey continues as Episode 4 approaches
Press release carousel slide: Odyssey Sessions brings music, creativity and community together
Press release carousel slide: Three episodes down, building the culture
Press release carousel slide: The next chapter, Episode 4 is approaching
Press release carousel slide: To every DJ, creative and supporter, thank you

Play × Odyssey Sessions

The sponsorship proposal for Play Energy Drink.

Play x Odyssey Sessions partnership proposal cover slide
Executive summary slide
Proof from Episode 2: Play was already on the booth

Browse the full 7-slide proposal

Work / 04

Pitch Decks & Presentations

The Kulture Block Vault: partnership decks for Blanco on 7th, pitching Gordon's Gin, MTN and Rémy Martin.

Gordon's x Blanco partnership proposal cover slide
Executive summary slide with reach, audience and opportunity stats
Friends of Blanco event overview slide
Blanco Turns Two x MTN proposal cover slide
Amapiano lineup slide for Blanco Turns Two

Browse the full 86-slide vault

Work / 05

Editorial & Photo Book Design

Photo books for weddings, birthdays and milestones, sequenced like a playlist.

Editorial and photo book design layouts
Background

Experience & Skills

2023 — Present

Founder & Creative Designer RRRelations (RICH) · Pietermaritzburg / Johannesburg
  • Independent studio delivering brand identities, pitch decks, editorial layouts, and event campaigns across lifestyle, fashion, and events.
  • Brand systems and logos for the Empire capsule, DS Foods, Serene Skincare, and Arca.
  • Photobook layouts for weddings and milestones, plus Poseur — an original skate-culture magazine concept.
May 2023 — Dec 2025

Enterprise Development Specialist Assistant Affluent Zitha Holdings · Richards Bay, KZN (Hybrid)
  • Compiled performance reports and tracking systems across development programmes — deadline discipline, documentation control, and multi-stakeholder coordination.
Jan 2023 — Sep 2024

Co-Founder & Event Coordinator Arca.za · Johannesburg
  • Designed all visuals for the Mykonos, Graduation, and Flight Mode event series — flyers, social campaigns, menus.
  • Ran digital campaigns and managed events end-to-end; secured a Chivas Regal sponsorship through direct outreach.
Sep 2022 — Apr 2023

Marketing & Communications Intern Zummit Africa · Johannesburg
  • Created B2B marketing visuals and presentations, supported campaign coordination and market research.

Tap a role to expand.

Design

Marketing & promotional design Brand identity & logo systems Social media graphics Editorial & layout Packaging direction Final artwork & file prep

Software

Photoshop Illustrator InDesign Acrobat Canva Affinity Designer

Also

WordPress Campaign coordination Client management MS Office & Google Workspace

Education

BA — International Relations, Politics & Public Management and Governance
University of Johannesburg · 2025

National Senior Certificate
Reddam House Bedfordview · Matriculated 2021